I can’t help me thinking this is not a shop. Looking at the pictures it seems that all the architecture and designed-furniture are devoted to Apple’s glory. Is there a difference between sanctifying a shoe (Nike) or a computer?

I like to shop online and i think this should reduce the costs of products. But Apple doesn’t charge customers for buying in their stores. Worse, all their stores in the world are loosing money (they were created for promotion not incomes). And what puts me into eager: new products are always available in Apple Stores before they are available at online stores.